MGM Resorts & HBO: Game of Thrones
MGM Resorts partnered with HBO for a Game of Thrones themed Bellagio fountain show to promote the final season of Game of Thrones. I played a critical role in the content creation for both the teaser campaign and post show. The concepts were created around iconic moments in the show making slight nods with both imaging and copy. The teaser campaign led to a substantial amount of media coverage, and once live the show picked up international press and is estimated to be see over 5 million times. The campaign also won a Bronze Telly Award for Series-Social Video in Travel and Tourism.
#BehindTheBook Season 3
#BehindTheBook is a weekly social web series that is focused on sports betting. I lead the executive production of the show, as well as the overall strategy. For Season 3 I have helped the show grow beyond Las Vegas into regional markets that have now legalized sports betting. The show is distributed weekly on the MGM Resorts Facebook, Twitter, and YouTube. Ultimate goals of the show are to drive downloads of the PlayMGM app and awareness of brick & mortar sports books.
Link Clicks: 77%
I work with the Las Vegas Global Economic Alliance on capture 50 portraits of distinguished individuals who aid in the growth of the Las Vegas community. I worked closely with the leadership team at the LVGEA to establish the look, feel, and direction of the photography for the campaign.
LPGA Spring Break 2k18
MGM Resorts hosted three of it’s LPGA sponsored golfers, Michelle Wie, Danielle Kang, and Alison Lee for a Spring Break 2018 activation. The goal of the activation was to to utilize our golfers as influencers to showcase MGM Resorts as the premier Las Vegas spring break destination. My role was to aid in the overall execution and provide creative direction to our sponsored golfers for their social content as well as capture content to be utilized on the MGM Resorts social media channels and on the golfers channels. By utilizing a pre-existing hashtag (SB2k18) we were able to enter an ongoing conversation and let the content make an impact across social.